For the price, it's ok. Very responsive, the BP and Heart Rate functions are great, most function screens are clear, and the screen is very readable. Navigation around the functions is fine. Call/SMS alerts work fine. Watch appears identical (physical and functional) to what is advertised. Feels solid enough.

Where the watch falls down in my opinion is in the details, and part of this may be the app "Fitpro" that must be installed on your phone to interact with the watch. Here's the main ones after a few weeks of use:
## Only 1 of the 5 screen faces that come with the watch has a battery indicator; so if you want to check the battery, you HAVE to go to this face. You'd think this would be standard on every face, except maybe the "funky" one that has must the time in huge numbers.
## Despite setting the distance unit in the app to "km", on one of the screen faces it insists on showing "miles".
## One of the faces has 4 measurements, but there are no actual values - same as on the advert :)
## There is no brightness control that I can see - it's "full on" which is a pain if you're wearing it at night as it's quite bright - some may like this..... but for me it's unnecessary, and wasting precious battery life. There is mention in the manual of raising your hand to brighten but I don't know where to set it. Can't see it on the app or the watch. It just says "turn this function on", but neglects to say where to find that "on/off" capability.
## It's great if you like military time, but one of the great mysteries to me is that with all this capability the watch/app fails to set to a "12 hour" format, arguably the most basic "feature" a digital watch has had, ever since the early days of LCD watches back in the 1970's!! And the face with the "miles" on it has an AM/PM indicator - handy if the time was actually in 12 hour format!
## App currently provides no library of watch faces to download (likely a bug) you're stuck with what's on the watch.