If you want to give birthday gifts to ordinary friends, it is recommended that you give some men's ties, belts, wallets, etc. These gifts are very common things, and it is more appropriate to give them to ordinary friends. Of course, a cake is also fine.
The second suggestion for you is to give lighters and razors. These two gifts are essential items for many men. Even if you don't use lighters, you can still use them as souvenirs. If you give them to ordinary friends as birthday gifts, it is still a good idea.
The third suggestion for you is to give a birthday card or some other handmade products. Cards are more thoughtful and reflect the blessings to friends. Handmade products will be creative. Although they are not very expensive, they will definitely move the other person because he knows that this is a birthday gift you sincerely prepared for him.
The fourth suggestion for you is to give some creative birthday gifts, such as birthday blessing chocolates, the kind that you can write on the chocolates, just write "Happy Birthday". Another example is a cup made with a friend's photo, a real doll, etc. These are more commemorative. If you give them to ordinary friends, he will be very moved.