Giving gifts to customers can express gratitude on the one hand, and enhance mutual feelings and strengthen cooperation on the other hand, but giving gifts must follow some necessary principles, otherwise it will be counterproductive.
Choose the right time and place to give gifts, and pay attention to the personality differences of the recipients and treat them differently. According to the different interests of the recipients, choose the right gifts, and it is best to make the gifts more personal and exclusive. Don't give the same gifts every time, which will seem very uncreative.
And you also need to pay attention to the way of giving gifts, which must be convenient for customers to receive. The gift packaging should be exquisite, and you can't tell the real items inside from the outside. It is best to choose some crafts with more sophisticated production, or choose landscape paintings or other decorations according to the different hobbies of customers.
In short, giving gifts to old customers is very meaningful to both companies and individuals. It can not only communicate the relationship with customers, but also make you and your partners closer. You must pay attention to it.